Brand Watch: And 1


Back in the mid 90s, And 1 really had something. They had a not yet crazy ( and super talented Stephon Marbury as the face of their brand, and they were actually in the athletic footwear conversation with mega brands like Nike and Adidas. Then they completely took off with the release of the initial And 1 Mixtape and the subsequent And 1 Mixtape Tour.

Where has And 1 since gone? I know the Mixtape Tour still exists, and as fun as that can sometimes be, the novelty of watching guys with mediocre basketball skills dunk against opponents not playing defense has started to wear off. Not to mention the dip in talent; the original And 1 players were legitimate ballers who never quite made it, the new crop is a series of players who grew up aspiring to play street ball (thanks, And 1) and could never think about playing professionally.

As you can see from the image we snapped above, the brand does still exist and they are still producing shoes. You wouldn’t realize this from a trip to your local Foot Action or Foot Locker. Have their retail options been reduced to Target or Marshall’s? Are they still relevant? Am I missing something?

Please, someone enlighten us.


2 Responses to “Brand Watch: And 1”

  1. 1 Adam 07/15/2009 at 10:05 pm

    Ross, dress for less.

    Heard while exiting the subway: “that dude’s got mad cool kicks”

  2. 2 the other jake 07/17/2009 at 4:37 pm

    HAHAHAHAHA. adam, are those yours? I miss you and i love you.

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