New Balance: Cop or Not?

New Balance, looking rather fashionable

New Balance, as seen in the East Village last week

New Balance is a really interesting sneaker brand. They attempt to run with the big boys but have never bought into the marketing hype. For the longest time they did very minimal advertising, and to this day still don’t have a roster of athletes under their sponsorship. But they manage to move units. In my footwear retail days of the last millennium, New Balance was a legitimate competitor to Nike without really having a fashionable line.

I really don’t know where NB stands on the footwear hierarchy today, but it does seem like they are making a bigger push to be more than just an athletic shoe and create sneakers that people will want to wear on looks alone. The picture above is an example. Are they successful? Let us know. Cop or Not?

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2 Responses to “New Balance: Cop or Not?”


  1. 1 kwon 10/01/2009 at 7:46 pm

    this pic was posted like 3 posts ago.

  2. 2 Benjamin Aaron Stricof 10/02/2009 at 3:32 am

    u need a poll for every post


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