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Brandwatch: Li Ning

What you have before you is a fresh pair of Li Nings that I saw waiting for the Queens bound 7 train at Grand Central. Li Ning, the famous Chinese Olympian (not to be confused with the 6th century Tang Dynasty prince) won 6 gold medals at the 1984 Olympics and literally flew through the air to light the torch at the ’08 games. After retiring from competitive sport, he went ahead and started himself a little sporting apparel company to outfit his fellow Chinese athletes. Well, his little company ain’t so little anymore.

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